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Sharma, Shruti
- Fashion Awareness and Peer Pressure Among Adolescents
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1 Departments of Textiles and Apparel Designing, Sam Higginbottom Institute of Agriculture, Technology and Sciences, Allahabad (U.P.), IN
2 National Institute of Fashion Technology, Kolkata (W.B.), IN
1 Departments of Textiles and Apparel Designing, Sam Higginbottom Institute of Agriculture, Technology and Sciences, Allahabad (U.P.), IN
2 National Institute of Fashion Technology, Kolkata (W.B.), IN
Source
Asian Journal of Home Science, Vol 9, No 2 (2014), Pagination: 375-379Abstract
In seeking to expand our understanding of fashion, present study examines the relationship between personal characteristics. The result clearly indicated that female respondents were perceived to be more fashion conscious than males and also females shopped more often than males. The awareness of fashion trends and brand conscious was also high among female whereas male are more affected by peer pressure. But common governing factor among all the respondents was the economic status of the families corresponding to their family size. The study thus indicated that the correlation between adolescents, fashion, brand, and peer pressure was found to be affective in Indian scenario as well.Keywords
Adolescent, Consciousness, Fashion Trend.References
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